FX Business Centre PNG will launch new brand

FX Business Centre PNG is rebranding. As of April 1st 2021, FX Business Centre PNG will become the only authorized dealer for FUJIFILM Business Innovation Corp. in Papua New Guinea.

This rebranding exercise comes about as Fuji Xerox takes the necessary steps to reinvent itself. The new name – FUJIFILM Business Innovation Corp., represents a renewed emphasis on creative new products and services that will make your work easier and more efficient. The aim is to move the company into a wider range of business areas and forge new synergies with other businesses under the Fujifilm Group.

Established in 1962, Fuji Xerox Co. Ltd. has been a leading document solution company. The relationship between Fujifilm and Xerox has lasted over six decades. It is one of the most successful joint ventures between two leading technology companies.

Change, however, is imminent. As the only Authorized Dealer of Fuji Xerox multifunction devices in Papua New Guinea, FX Business Centre PNG will take on the challenge of rebranding its corporate identity as it transitions into its new role as the only authorized PNG dealer for FUJIFILM Business Innovation Corp.

Acting General Manager for FX Business Centre PNG, Justin Kieseker said:

“The rebranding of our corporate identity will not change our commitment to our customers.”

Mr. Kieseker emphasized that FX Business Centre PNG will work to strengthen document and business solution services for their customers brought about by Fujifilm Business Innovation Corp. Over time, customers will notice brochures, signage, multifunction devices and printer badges, and other consumables transition from Fuji Xerox to the FUJIFILM brand. How customers contact FX Business Centre PNG will remain the same, and so will the commitment to providing customers with the products, services and support they receive today.

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